The leader of The Pokémon Company asserts that the franchise has the potential to endure for at least another five decades, provided it maintains its innovative spirit.
Originally introduced on the Nintendo Game Boy in 1996, the video game has since evolved into a multi-faceted franchise, encompassing films, television, and merchandise, ultimately establishing itself as one of the highest-grossing media franchises globally.
The trading card game featuring adorable creatures at its core has recently experienced a notable increase in popularity. However, this rise has also attracted scalpers and fraudulent activities within the community.
In an exclusive interview with BBC News, CEO Tsunekazu Ishihara, who has led the company since 1998, shared insights into the keys to its success, the challenges it faces, and what lies ahead for the series as the annual update approaches.
Announcements for Pokémon Day
Every year, Pokémon Day is a platform to unveil forthcoming releases, enhancements, and special events.
Enthusiasts eagerly anticipate updates regarding the forthcoming Nintendo Switch game Pokémon Legends: Z-A and information about the widely loved trading card game.
Mr. Ishihara remained tight-lipped about the upcoming event, stating that the overarching objective is to “enrich both the real and virtual worlds.”
Pokémon GO, a highly successful mobile application developed by the company, utilizes a device’s GPS technology to integrate virtual monsters into the real world, exemplifying this innovative approach.
“In my view, the greatest strength of Pokémon lies here, and it is crucial for us to develop ideas of this nature,” he states.
“This is my perspective on our upcoming goals.”
In Pokémon, issues surrounding scalpers and counterfeit products have become increasingly prevalent, raising concerns among fans. Meanwhile, the game Palworld is also making waves, adding to the ongoing discussions in the gaming community.
The issue of scalpers has emerged as one of the most contentious subjects among long-term Pokémon enthusiasts.
The revival of the collectible card game phenomenon has piqued the interest of resellers eager to purchase new packs to secure rare and valuable cards.
YouTuber Logan Paul captured the attention of many enthusiasts when he made headlines by purchasing the most expensive Pokémon card ever, which cost a staggering $5.3 million (£3.9 million).
As Mr. Ishihara points out, gaming companies have consistently faced challenges with the second-hand market, which “prevents new products from being sold.”
“The increasing value of the second-hand market due to rarity poses challenges, as it directly impacts our business operations.”
Supporters have proposed that the Pokémon Company has the potential to increase the production of scarce or limited-edition items; however, Mr. Ishihara indicates that the company has limited ability to influence the resale market.
“These items are considered valuable due to their rarity or vintage status, and it is not our role to dispute that,” he states.
Mr. Ishihara takes a straightforward approach to the issue of counterfeit products, stating that the company’s legal teams have engaged in a “rigorous” battle against clones and fakes from the outset.
A protracted legal dispute has concluded with a victory over the Chinese firm responsible for a counterfeit mobile application.
Earlier this year, the company partnered with Nintendo to file a lawsuit against the creators of Palworld, an online multiplayer survival game characterized as “Pokémon with guns.”
The allegations state that developer Pocketpair has infringed on patents, a claim that the company has refuted.
The key to Pokémon’s remarkable success
The Pokémon franchise has successfully attracted a growing audience by diversifying its offerings and venturing into anime, card games, movies, and toys, in addition to its well-known video game titles.
Mr. Ishihara asserts that the fanbase now “spans several generations” and attributes the franchise’s success to its role as “a tool of communication.”
Last weekend, approximately 13,000 Pokémon enthusiasts gathered at the Excel Centre in London for the European segment of the International Championships.
This illustrates Mr. Ishihara’s assertion that individuals have accessed the series through many avenues.
Attendees Justin, 25, and Marina, 28, arrived at the event dressed in Team Rocket costumes. In an interview with BBC News, they shared that their journey into the world of Pokémon began with the animated TV show during their childhood.
“I was captivated by the variety of designs and the unique characters,” Justin expresses.
“The subjects exhibited an undeniable charm.”
Marina highlights that attending events in person has allowed her to connect with other fans.
“I have always wanted to attend conventions and similar events.” “Being here to network and forge friendships has truly been a blessing,” she remarks.
The singular focus of our efforts is Pokémon
The Pokémon Company stands out in the corporate landscape as a private entity.
Prominent Japanese brands, including Nintendo and Sanrio, the creator of Hello Kitty, are listed on the stock market and accountable to their shareholders.
Mr. Ishihara asserts that this strategy enables his company to maintain a concentrated focus on a singular objective.
“The Pokémon Company is solely focused on Pokémon,” he states.
“Any profits generated from Pokémon are reinvested back into the franchise.”
According to his statement, the company is relieved from the obligation to address shareholders’ inquiries regarding the expansion or introduction of new characters.
“Our response will be: ‘We will face financial difficulties when Pokémon loses its popularity.'”
“It is unlikely that they will appreciate that.”
What is the current status of Ash and Pikachu?
As 2023 draws to a close, the beloved character Ash Ketchum and his loyal companion Pikachu bid farewell to the animated Pokémon series after years of adventure.
The series has progressed in the beloved duo’s absence, yet one of the most frequently asked questions to Mr. Ishihara revolves around their current activities.
“Despite the absence of a TV camera, Ash’s journey persists, with his loyal partner Pikachu by his side.”
As the franchise approaches its 30th anniversary next year, speculation is mounting regarding potential unique plans to commemorate the milestone.
Many fans are expressing a strong desire for remakes or re-releases of the original Game Boy games.
Mr. Ishihara remains tight-lipped on the matter, emphasizing his commitment to bridging the gap between the real and virtual worlds.
“By maintaining our commitment to our mission, we believe Pokémon has the potential to reach its 50th or even 100th anniversary,” he states.
“However, should we allow ourselves to become complacent and simply follow the current trends, it could lead to a decline in the Pokémon franchise.”
